Behind the Scenes of TIME INTENTIONAL

TIME INTENTIONAL is a one-woman show in the writing department. But the brand, the look, the feel, and the little details that bring the writing to life in an aesthetically pleasing way are a team effort. Here are the people and tools I genuinely couldn’t do this without.

TIME INTENTIONAL Logo

Of all the questions I receive about TIME INTENTIONAL, the most popular are “Who did you work with on your logo?” and “How does your logo look so much like you?!”

I had the idea for TIME INTENTIONAL long before I started writing it, so honestly, the logo was a happy accident.

I purchased a digital custom portrait illustration from catinthecityart on Etsy. I sent Phoebe a couple of headshots and some additional inspiration for the clock-holding design I found online, and what she delivered has become the heartbeat of the whole brand.

TIME INTENTIONAL Stickers

Meet Sam DuBeau, Canada-based brand designer, calligrapher, lettering artist, and maker of many things. Sam also founded a boutique studio specializing in bespoke works and creative experiences, Have & Hold Design.

Sam illustrated the exclusive TIME INTENTIONAL sticker pack. When you refer three readers to subscribe to TIME INTENTIONAL, you’ll receive a sweet, snail mail sticker pack and handwritten note from me!

Sam is not only a talented artist, but she’s also a kind, warm, and funny person. I can’t thank her enough for taking my vague vision and creating such a dreamy, well-branded sticker pack for TIME INTENTIONAL readers.

beehiiv

I use beehiiv to publish and host TIME INTENTIONAL. I publish and host TIME INTENTIONAL on beehiiv, and I recommend it to anyone thinking about starting a newsletter. What I love most is that it provides everything you need to support a newsletter or independent media brand and then gets out of your way. While many personal newsletters and essays live on Substack, I love that with beehiiv, I can manage the TIME INTENTIONAL brand as its own website. The newsletter builder is intuitive and lets me focus on what I do best — writing. beehiiv continuously launches new incredible futures (far more than I’ll likely ever be able to use as a one-woman show). And still, it makes the whole TIME INTENTIONAL operation feel more professional than a one-person show has any right to look.

Start a 30-day free trial and receive 20% off for 3 months with my referral link.

Canva

Every graphic in the newsletter — the cover images, the social posts, the workbook — I designed in Canva. I’ve been using it for years, and it’s one of my favorite tools for independent creation. Highly recommend for anyone who wants to look like they have a design team but is actually just one very dedicated person who loves a good template.